Memorial Day Weekend Fun

May 23, 2013| by Scout

What’s News this weekend:

Ahh, Memorial Day Weekend – school’s out, you can wear white shoes again and not be a hipster, and half-a-million plus people are descending on San Diego for the traditional beginning of summer holiday.

Camel Corps IPA
As long as everyone and their mom are here for a visit, we thought we give you a few reasons to drop by the tasting room and try out those new white shoes. Here’s what’s up for the weekend:


Camel Corps IPA in Bottles

Following hot on the heels of last week’s Vanilla’s Porter bottle release, we’re pleased to announce that Camel Corps IPA is now available in bottles as well. It hasn’t hit distribution yet, but you can drop by the tasting room and pick up brewery-fresh 22 ounce bottles for just $5 each (10% off for a full case).


Sunday Growler Fill Specials

We know you’re looking for something to take to your Memorial Day, so Sunday from noon to 5pm we’re offering $3 off all growler (re)fills. Drop by and pick up a couple so you’re properly prepared on Monday.


Food Trucks for Fri / Sat!


Naturally you’ll want to fully optimize your holiday weekend experience by utilizing every moment to its fullest, and we’re here to help. In order to ensure that you’re properly nourished our super melty friends from the Meltdown Food Truck will be here on Friday the 24th from 3 to 8pm.

On Saturday, Oscar’s Meat Pie Shack will be rolling up with their New Zealand-style meat pie and pastries to help stave off your hunger pangs from noon to 6pm (Frodo Baggins approves).


Upcoming Events
  • May 24 – Cigar & Spirits Tasting, Newport Beach – If you’re an aficionado of fine cigars and spirits, we’ll be on-hand with some fine Latitude 33 beers at the Newport Beach Hyatt. Tickets are almost sold out, but you can still pick them up here.
  • May 31 – Artitude at Latitude 33 – We’re closing out May with an art show during tasting room hours. From 3pm to 8pm you’ll be able to drop by and have a few beers while checking out some local art and meeting the artists. Our friends from The Sushi Bus will also be here serving up their Cali-infused, Japanese cuisine. More info on the event is on the website.


OC Beer Fest Photos

Finally, we’ve been doing a lot of festivals lately, often dragging the HoBO out of his trailer and into the sunlight to meet his countless dozens of fans. Last weekend we made our first foray to a big event in Orange County, the OC Beer Fest at Irvine Lake, where Kevin, much to his surprise, actually had a good time with a bunch of complete strangers — maybe because they were complete strangers. Anyway, we’ve got a few photos from the event below; check them out. (We’ll do our best to get more from other events too.)

OC Beer Fest, May 18 2013
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This Week: In Bottles and Celebrating on the Streets

May 17, 2013| by Scout

Beers in bottles, Festivals in SD and OC and Grad Specials in the Tasting Room — oh my!

Bottles, bottles, we’ve got bottles!

Yep, it’s true — After several weeks of delays, the labels, crowns, bottles and cases all finally arrived in house this week. If you didn’t hear the shouting an celebration in your neck of the woods, the HoBO & Co. fired up Mr Wizard for the first time and packed off five pallets of Vanilla’s Porter! It won’t hit distribution and retail shelves for another couple of weeks, but that’s not stopping us from selling it in the tasting room.

Labeled Vanilla’s bottles heading into the filler
Nick packing off freshly bottled Vanilla’s. Aren’t those nice cases?
Our first pallets of Vanilla’s Porter, bottled, boxed and nearly ready to go.
The Vanilla’s Porter Label by artist Malane Drake is based on American caricature art of the late 19th Century

Starting tonight you’ll be able to purchase 22 ounce bottles of fresh, delicious Vanilla’s Porter for just $5/bottle in the tasting room. Drop by and have a taster or two, then pick up a case or three to take home and share with your friends.

Next week the HoBO tells us that we’re packaging Camel Corps, so bottle’s of old One Hump will be joining Vanilla on the shelves for the Memorial Day Holiday weekend. (Pasha’s is getting bottled the week after.)

Tasting Room Specials for Grads

Speaking of reasons to celebrate, for a lot of you, this is the end of the college semester and graduation time. If you’re one of them ed-you-cated grad-yee-ates that’s joining us working folk in the real world, we’ll help you celebrate the beginning of the Rest of Your Life will a graduation special in the tasting room.

This evening, Friday May 17, only bring in your graduation cap and we’ll give you a pint of our celebratory Biere de Mars for just $3! And if that’s not enough, Dang Brother Pizza will be here with their yellow Fire Truck serving up hot, wood fired-pizza for half off!

Weekend of Festivals

Let’s say you’re one of those poor souls who can’t make it to the tasting room this weekend. No worries, the Latitude 33 tap teams are spreading out across Southern California to spread the word on how much better life (and the beer) is on the 33rd Parallel. Here’s where we’ll be:

  • North Park Festival of Arts – May 18, 11am to 6pm: Justin’s Lat 33 Tap Team One will be manning the Latitude 33 Booth on the Beer Block down in San Diego’s North Park. They’ll be pouring a Pasha’s Rye Brown and our 1st Anniversary Biere de Mars (if you haven’t had the BdM, get it now — it’ll be gone soon and not back for another year.)
  • OC Beer Festival — May 18, 2pm to 6pm: Meanwhile, the HoBO and Lat 33 Tap Team Two will be heading north to Orange County’s Irvine Lake for the OC Beer Festival. We, and several thousand of our closest friends will be up there to promote our impending arrival in LA & OC (look for a formal announcement soon), and pouring Camel Corps Double Hump and Carolina Honey Hips.

North, south or in between, Latitude 33 will have you covered this weekend, so see you there!

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A Spicy Cinco de Mayo

May 3, 2013| by Scout

Ahhh, Cinco de Mayo… that time when we Americans celebrate 4,500 poorly equipped Mexican soldiers kicking the French army’s ass at the Battle of Puebla down in old Mexico. The way we hear it, unless you live in Puebla the holiday’s not that big of a deal for our neighbors to the south, but and excuse to party is an excuse to party, so we’re going to run with it.

Los Tres Camellos Picantes

Los Tres Camellos Picantes

In celebration on May 5 we’re throwing our Herb Alpert albums on the turntable, tapping out a special keg of Camello Picante (that’s Spicy Camel — Camel Corps IPA spiked with Ghost Chilis — for you folks that don’t habla the Espanol), and toasting to Napoleon III having his cajones handed to him 151 years ago.

Tasters of Camello Picante will be un dolare; pints just $4. For a mere $12 you’ll get a pint of the spicy camel and one of our cool 1st anniversary t-shirts.

The Herb Alpert music and excellent company will be gratis.

For the rest of the weekend, we’ve got a full tap line-up that you’ll find here. Oscar’s Meat Pie Shack will be serving up rib sticking food from down-under on Friday, and the Perogi truck will be here to satisfy your Polish cravings on Saturday.

Here’s our tasting room hours for the weekend:

  • Fri: 3pm – 8pm
  • Sat: 12pm – 6pm
  • Sun: 12pm – 5pm

Directions and all that stuff can be found right here.

Saludos!

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Bottles, Beats, BBQ and Beer

April 19, 2013| by Scout

It’s a 4-20 weekend at Latitude 33!

Bottles and Distribution
If you missed the big announcement this week, we’re officially beginning bottling at the beginning of next month. The bottler and labeler are already here, so all we’re waiting on is bottles, labels and boxes to put them in. To start we’ll be bottling three of our mainstays, Camel Corps IPA, Pasha’s Rye Brown and Vanilla’s Porter. You should see those hitting shelves by Memorial Day. After that we’ll be working to add one or two more beers to bottles each month as time and capacity permits.

Bottler Pr0n

Bottler at it arrived straight off the truck
Almost ready for action
Meheen 6 Head Filler
Look! The wizards’ even has the HoBO’s facial expression

Along with bottling we’re also expanding our distribution. This summer we’ll be hitting Orange and Lost Angeles Counties first, then moving out to cover Ventura, San Bernardino, and Riverside counties. If all goes well and we can use all this brewing capacity Green Flash left us with then the moved, we’ll be statewide by then end of the year, so you’ll be able to pick up a fine Latitude 33 beer along all 10 of California’s parallels.

You can read all the details in the press release here.

BBQ and Beats
This weekend we’re participating in two big events down San Diego way.

  • April 20 – Brew’N Que III — The 4-20 Smokeout at South Park Abbey
    We’ll have 13 Latitude 33 beers on tap and the HoBo will be hanging out, chowing down on awesome BBQ and talking beer (what else?) The fun starts at Noon and goes all day. » Click here for details.
  • April 20 – San Diego City Beat Festival of Beers
    We’ll be down with just about every other craft brewery in San Diego County (and beyond) enjoying great beer and music while supporting a great cause. The fun starts at 1pm right in front of the Lafayette Hotel. » Click here for details

Meanwhile, back in the tasting room — Beer & food!
Ahhh… spring in San Diego. The weather is going to be beautiful and sunny all weekend, making hanging out at the brewery a must.

Friday: We’re opening the tasting room at 3pm today with a full tap line up. The Sushi Bus will be on hand with their signature Cali-sushi stylings. Show up between 3 and 6:30 and get $3 off your growler re-fills.

Saturday: we’ll be opening at noon and Oscar’s Meat Pie Shack will be on hand for all your 4/20 noshing needs.

Sunday: we’re open from noon to 5pm. Seriously, there’s no better way to spend the day than hanging out with friends and tossing back a few colds ones with us.

» You’ll find the tasting tap line-up right here.

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Latitude 33 to start bottling; plans distribution area expansion

April 17, 2013| by Scout

Craft brewery’s bottles to hit San Diego shelves in late May, rest of California by year’s end

Vista, Calif. — Latitude 33 Brewing Company today announced it will begin bottling its beers at the end of the month and expects its packaged product to be hitting store shelves throughout San Diego County by late May 2013. The company will begin by issuing three beers from its year-round line-up in 22 ounce “bomber” bottles. It also plans to bottle a number of others from its rotating and seasonal brews throughout the summer.

In addition to bottling, the brewery is also eyeing a northward expansion of its distribution with an initial focus on Los Angeles and Orange Counties, and the rest of California by year’s end.

“Since we began draft distribution this past fall, we’ve been asked about bottles, but our production levels weren’t high enough to meet the demands of both,” said Latitude 33 head of brewery operations, Kevin Buckley. “Now that our production is ramped up, we can start packaging and getting onto retail shelves as well as taps.”

The brewery, which opened in 2012 in Green Flash Brewing’s former facility in the city of Vista, has one of larger production brewhouses in the county and plans on leveraging that capacity to grow its distribution footprint throughout 2013 and beyond.

“Adding bottles to our packaging line-up will give us more sales options and a much larger and wider distribution footprint,” Buckley said. “That’s important because even though our initial focus has been San Diego County, we’re actually very close to OC, LA and Riverside counties and a big percentage of our tasting room visitors are from those areas. With bottles we’ll be able to reach a lot more customers in those markets.”

For the initial release of bottles, the brewery will be issuing three of its most popular standards, Camel Corps IPA, The Pasha’s Rye Brown Ale, and Vanilla’s Porter, in 22-ounce bottles. Later it also plans to add some from it seasonal and rotating line-up including Camel Corps “Double Hump” Double IPA, Breakfast with Wilford Coffee Stout, and Carolina Honey Hips Strong Blond Ale.

If all goes well, the brewery hopes to move beyond Southern California and add the San Francisco Bay Area and the rest of California to its distribution coverage by the end of the year.

“We think we have it pretty well planned out, but it really be depend on whether we can keep up with the demand,” Buckley said. “We don’t want to short-change our home markets because we’re too busy trying to expand into new ones.”

Consumers in San Diego County can expect to see Latitude 33 Beers on shelves by Memorial Day. The rest of Southern California should find the beers in select locations by late June. For more information, contact the brewery at telephone (855) 598-2337 or via email at info@lat33brew.com.

About Latitude 33 Brewing Company
Latitude 33 Brewing Company is dedicated to producing American and European-style craft ales and lagers enhanced with a the experimental attitude of the 33rd parallel. Founded in March of 2012, the company operates from Green Flash Brewing’s original facility in Vista, California where head brewer Kevin Buckley brews six year-round and more than a dozen seasonal and special release beers. For more information, call (855) 598-2337, email info@lat33brew.com, or visit www.lat33brew.com.

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Latitude 33 Brewing Company • 1430 Vantage Court, Suite 104 • Vista, CA 92081 • Tel: (855) 598-2337